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Influencer & talent-management agency · Los Angeles

Unruly Agency

Updated · reviewed by a human

The Los Angeles influencer-management firm's documented client roster — sourced from its own talent pages, a 2021 signing announcement, and named press, never rumor.

Which creators does Unruly Agency represent?

Unruly Agency is a real Los Angeles influencer-marketing and talent-management firm, co-founded by Tara Electra and Nicky Gathrite — Forbes profiled the founders by name in June 2021, and Millennium Magazine separately profiled Tara Electra, naming several of the agency's clients directly. Twenty-one creators documented on this registry carry a sourced Unruly Agency relationship: the agency's own official roster or profile page, a September 2021 BusinessWire signing announcement, or named press covering the agency's founders and clients. Two more are marked reported rather than documented: Gabby Epstein, named a top client in a May 2022 Millennium Magazine profile but not on the agency's current roster page, and Hailey Grice, who carries the claim only through unsourced aggregator content on her own page. A September 2021 BusinessWire release, the agency's own announcement, described its roster at the time as more than 100 models and influencers; we treat that figure as the agency's self-published claim, not independently verified fact, the same way this registry treats Blue Rose Talent's self-published roster figures. This page documents only the creators on this registry with a sourced Unruly Agency relationship — never the agency's complete roster. A creator's name missing here means her relationship with Unruly Agency isn't independently documented, not that she's unsigned or unaffiliated.

The documented roster · 23

Roster membership above comes from each member's own sourced creator page — the agency's official roster/profile pages, a September 2021 BusinessWire signing announcement, or named press profiling the agency's founders and clients. Two members are marked reported rather than documented, not blended in with the rest: Hailey Grice carries the relationship only via unsourced aggregator content on her own page, and Gabby Epstein rests on a May 2022 Millennium Magazine mention and is not on the agency's current roster page. The agency's own self-published marketing claims (roster size, reach figures) are labeled "reported" here, not treated as fact, the same way blue-rose-talent.json handles Blue Rose Talent's self-published figures. This page is not a ranking or an endorsement — it records who represents whom, per each creator's own documented sourcing. VerifiedHer is not affiliated with Unruly Agency.

Quick answers

What is Unruly Agency?

A Los Angeles influencer-marketing and talent-management firm, co-founded by Tara Electra and Nicky Gathrite. Forbes profiled the founders by name in June 2021, and Millennium Magazine separately profiled Tara Electra, naming several of the agency's clients directly. A September 2021 BusinessWire press release — the agency's own announcement — described its roster at the time as more than 100 models and influencers; we treat that figure as the agency's self-published claim, not independently verified.

Are the creators Unruly Agency represents real people?

Yes, with two exceptions noted honestly rather than glossed over. Nineteen of the twenty-one documented members carry this registry's "Real" verdict, backed by named press, verified accounts, or both. Two — Kristina Levina and Lexi Williams — carry an "Unverified" verdict instead: nothing found suggests either is an AI persona, but the specific evidence this registry requires for a "Real" verdict (long-form video, named-byline press, or third-party confirmation) hasn't surfaced yet for either of them. The two reported members, Gabby Epstein and Hailey Grice, carry the "Real" verdict. An agency listing documents a representation relationship, not a realness verdict — check each creator's own page for hers.

How does VerifiedHer document agency representation?

Only from a creator's own roster listing on the agency's official site, a named-byline press report of the signing, or the agency's own public announcement — never from rumors, fan speculation, or unsourced "bio" aggregator pages repeating each other. Where the only source is that kind of aggregator content, as with one creator on this page, or a single older press mention that the agency's current roster page no longer shows, as with another, we label the relationship reported rather than documented and say so.

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See something outdated?

Rosters change. If a membership or verdict on this page is out of date, email corrections@verifiedher.com — disputed claims are re-reviewed within 48 hours.