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Self-disclosed AI-persona studio · Barcelona

The Clueless

Last reviewed by a human: 2026-09-03

The Barcelona studio behind Aitana Lopez and Maia Lima — both disclosed as AI personas on the studio's own site, not something we had to dig out.

Who is behind Aitana Lopez?

The Clueless — legally The Clueless AIGENCY S.L., a Barcelona AI-studio — built and openly runs Aitana Lopez, the persona it brands on its own site as "the world's first AI influencer," and Maia Lima, its second persona, introduced about two months later and listed directly as one of its own projects. Both personas are disclosed as AI-generated in the studio's own headline copy, not something a reporter had to dig out — exactly the operator self-disclosure that earns a persona VerifiedHer's Openly Virtual verdict, rather than one only inferred from outside evidence. The studio's own gallery page lists roughly a hundred named personas spanning influencer, brand, kids, pet, and licensing categories; VerifiedHer documents only Aitana Lopez and Maia Lima here, and a name missing from this page means undocumented by us — not endorsed, and not denied. Most of that wider catalog reads as licensable stock-avatar inventory rather than independently run social accounts, and we haven't researched it. The contrast worth holding onto: this is an operator that discloses. Elsewhere in this registry, separate pages document apparent AI-persona operations built on evidence of non-disclosure — different pages, different evidence — and this page makes no claim about any operator not named here.

The documented roster · 2

The Clueless self-publishes a much larger persona gallery — around a hundred named avatars across influencer, brand, kids, pet, and licensing categories — on its own site. VerifiedHer documents only the two personas above; a name on the studio's gallery that isn't here is undocumented by us, not confirmed and not denied. Founders Rubén Cruz and Diana Núñez are named below via their own public statements to press, not as roster members. VerifiedHer is not affiliated with The Clueless.

Quick answers

What is The Clueless?

A Barcelona AI-studio — legally The Clueless AIGENCY S.L. — that builds AI-generated personas and openly brands them as AI on its own site. It also runs a separate business-education arm marketing an AI-influencer academy and done-for-you agency services, using Aitana Lopez as its flagship case study; that's the same company's business-education product line, not a different operator.

Is Aitana Lopez really AI?

Yes — and the studio says so itself. Its own site opens her profile by calling her Spain's first fully AI-generated influencer, and the studio has spoken to press under its own name about creating her since 2023. That kind of operator self-disclosure is exactly what earns a persona VerifiedHer's Openly Virtual verdict, rather than a persona whose AI status is only inferred from the outside.

How many AI personas does The Clueless have?

The studio's own gallery page lists roughly a hundred named personas across influencer, brand, kids, pet, and licensing categories — its site claims more than 100 avatars. VerifiedHer documents only two of them, Aitana Lopez and Maia Lima. The rest are undocumented here: that's not a claim that any of them is any less (or more) of an AI persona than the two we cover, just that we haven't researched them.

Who founded The Clueless?

Rubén Cruz and Diana Núñez, according to their own statements to Fortune in 2023 — both are public businesspeople who speak to press under their own names and appear on their own professional profiles. Naming them here follows their own disclosure, not an investigation of ours.

How much money do The Clueless personas make?

The agency told Fortune and Forbes in 2023 that Aitana Lopez earns roughly €3,000 a month on average, with peak months reaching €10,000–11,000. Those figures come from the studio's own statements to press, not an independent audit — treat them as reported, not verified.

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