Georgia Costello
Last reviewed by a human: 2026-07-10
Last checked: August 17, 2026 · accounts live ✓
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Real. Georgia Costello is the Vancouver-based co-founder of swimwear brand Strawberry Milk Mob, which she runs with sisters Sydney and Sabrina since founding it in their basement in 2018 under the motto "cute bikinis for cute prices." She is the brand's primary on-camera voice on TikTok (@strawberrymilkmob), where the account has grown past 2.3 million followers documenting design decisions, order-packing, and pop-up events — including a Soho pop-up that drew nearly 2,000 people in line. Forbes named her to its 2026 30 Under 30 list in the Art & Style category, noting her graduate degree from the University of British Columbia and the brand's basement origin story. She has also given a named, on-the-record interview about her business and TikTok career on The MAV Podcast, and Shopify profiled the sisters' growth from a home sewing machine to a dedicated Vancouver headquarters established in 2024. People search her name because Strawberry Milk Mob videos rack up huge view counts, and viewers want to know if the bubbly TikTok persona behind the brand is a real entrepreneur — she is a documented one, with Forbes recognition and on-record interviews to match. Note: the same name is shared by at least one unrelated actress and social accounts, so search results can mix people together. This page is unclaimed and compiled from public sources.
All of her, everywhere — every known account
- TikTok @strawberrymilkmob Official Brand account she leads on-camera as the primary voice; ~2.3-2.4M followers per Forbes and Shopify coverage.
- Instagram @georgiacostello Appears official Personal account whose bio references the Strawberry Milk Mob brand; publicly listed at roughly 191K followers. Not independently verified against a platform verification badge.
- Website strawberrymilkmob.com Official Official brand site; About page names Georgia as founder alongside sisters Sydney and Sabrina.
- Podcast appearance The MAV Podcast, Ep. 6 Official Named, on-record interview about her business and TikTok career.
Quick answers
What is Georgia Costello's real name?
Georgia Costello is her own consistently self-disclosed public and business name, used on her brand's official site, Forbes' 30 Under 30 list, and named press/podcast coverage.
Is every “Georgia Costello” online the same person?
No — the name gets tangled with others, and telling them apart is half the point of this page.
- A UK-credited actress also named Georgia Costello (IMDb credit for "Little Red Shoes") is a different, unrelated person.
- An X/Twitter account @georgiacostello listing a Paris, France location and a 2009 join date predates the Strawberry Milk Mob brand and appears to belong to a different, unrelated person of the same name.
The documented facts
- Named to Forbes' 30 Under 30 (2026 class, Art & Style category); profile notes she holds a graduate degree from the University of British Columbia and co-founded Strawberry Milk Mob, whose name borrows from her social media handle Source: Forbes profile: Georgia Costello · documented
- Founded swimwear brand Strawberry Milk Mob in early 2018 with sisters Sydney and Sabrina, starting in their basement after struggling to find bold, colorful bikinis; brand motto is "cute bikinis for cute prices" Source: Strawberry Milk Mob — About page · documented
- Is the primary TikTok voice behind @strawberrymilkmob, which has grown to roughly 2.4 million followers; combined with sisters' individual accounts (@coconutmilkmob, @blueberrymilkmob) the trio has about 3.4 million followers Source: Shopify (Substack): "How Strawberry Milk Mob built a sisterhood of swimwear" · documented
- Established a dedicated Vancouver headquarters for the business in 2024; a Soho, New York pop-up event drew nearly 2,000 people in line, with the sisters personally greeting visitors Source: Shopify (Substack): "How Strawberry Milk Mob built a sisterhood of swimwear" · documented
- Gave a named, on-record interview about her business, TikTok fame, and personal life as guest on Episode 6 of The MAV Podcast ("Georgia Costello (Strawberry Milk Mob) Talks Business, TikTok & Brad") Source: The MAV Podcast, Episode 6 (YouTube) · documented
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