Where the link in the bio goes
63% of the Instagram accounts we could read carry a link. The paid page almost never sits there itself — 4 accounts of 1,012 link straight to one. The money is one tap away, on a page she controls.
Which hub
Base: 406 link hubs read on October 26, 2026.
How many links
The typical hub carries 3 links (a quarter carry 2 or fewer, a quarter 6 or more). 16% have exactly one link; 51% have three or fewer; 15% have eight or more. Of all the links on those hubs, 37% point to another social account, 12% to a shop or affiliate page, and 17% to a paid platform.
Base: 383 hubs whose pages we could read link by link.
Where the money sits
The tool decides the funnel. link.me users hide the money link behind a tap 83% of the time (79 of 95); Linktree users hide the money link behind a tap 6% of the time (12 of 210). Same women, different default.
The badge
75% of the Instagram accounts we read carry the blue check (documented real 83%, unverified 67%, openly virtual 33%). Meta sells the badge, so this is a spend rate, not an identity rate — we cannot separate paid from notability from the outside. On TikTok, 25% are verified.
What the bio says
57% of Instagram bios tag at least one other account — but only 21% tag her own account on another platform (another 2% cross-list without a tag, “Snap: name”). The rest are brands and sponsors, the show she was on, a business she founded, a partner, or a management account.
Base: 1,012 Instagram bios with text. Bars are scaled ×4 so the small shares are legible; the labels carry the true share.
The audience
The paid platforms on record
61% of the women in the registry have a live paid platform on record; 18% of those run two or more.
Base: 863 women with a live paid platform on record; a woman on two platforms counts under each.
The highlights
Of 769 Instagram accounts whose highlight trays we read (September 8, 2026), 76% keep at least one titled highlight and 48% keep four or more. 17% put a links tray in the first slot — titled “links”, “🔗”, “socials”, “click here”, “OF”, “VIP” or the like — and 26% keep one somewhere in the tray. Counting every first slot that sends the fan somewhere else (a links tray, or a tray named for another platform, a shop, codes, a wishlist or an app), it is 19%; 32% keep one anywhere.
Base: 769 accounts read by a separate tray capture (titles only, up to 8 per account); an account whose tray came back untitled counts as none.
How this is counted
The base is the 1,422 women in the VerifiedHer registry — a demand-, roster- and graph-selected set, not the platform and not the industry. Every week we read their public accounts; on October 26, 2026 that reached 1,012 Instagram accounts (the rest were login-walled that week), 406 link hubs (383 of them readable link by link), and 1,015 TikTok accounts. “Verified” includes paid Meta Verified. Bio phrases are pattern counts on the captured text; the “her own account” split is checked against each woman's known handles. No names, handles or per-account rows appear here, and nothing on this page comes from any source other than the registry's own public accounts. Since the previous read (October 20, 2026): bio link +4 pts, Linktree share -9.2 pts, paid first slot -0.4 pts, blue check -2.7 pts.